Iuz (The Old) [Demigod]:

This priesthood is cruel, barbaric, and sadistic. The priests revel in cruelty and inflicting fear on those weaker than themselves, and they forever try to outdo each other. The more exalted members of their ranks who become part of the Boneheart (three echelons of six members, though not all are priests) keep quiet in Iuz's presence unless commanded to speak. Senior priests are now token rulers of many provinces of Iuz's expanded domain, although Iuz holds them responsible for events therein, so this is a mixed blessing.

Trophy hunting is important to Iuz's priests, and a fine array of stuffed and mounted heads brings approval and esteem. Possession of a true work of art (e.g., an embalmed and stuffed paladin) gains considerable kudos for the owner.